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  • Points as the currency
  • Discovery by city
  • One request, every service
  • Restraint over decoration

The President's Club

A Samsung thank-you, engineered as a membership app.

Sep 1, 2022
Client
Samsung — The President’s Club
Services
Design, interaction and development
Year
2022
Platform
iOS · Android · Web · API
SECTOR
Customer loyalty & privilege
The President’s Club, project cover
01 — The ChallengeWhat we were handed

Samsung wanted to thank the partners who made it a market leader — and mean it.

The President’s Club is a members-only programme for Samsung’s loyal partners and distributors, giving them airport lounge access, concierge services and premium hotels, resorts and spas. The user base is confident, modern and very busy, so the interface had to be self-explanatory: every tab names itself, and nothing sits more than two levels down. Choose a location and every President’s Club service nearby is listed.

02 — Groundwork

Structure before surface

Every flow was argued in grey first. Nothing went to visual design until the journey held up.

WIREFRAME · SERVICE TAXONOMY
WIREFRAME · SERVICE TAXONOMYClub social, airport assistance, vacations, evenings, portraits, health, concierge — named and ordered in grey first, then made bookable through a single request form with the same fields each time.
03 — Design System

The kit of parts

The decisions taken before a single screen was drawn. Everything after this is assembly.

Colour
Colour
Antique gold on black, and nothing else. A two-colour palette is what keeps a premium app from reading as a loyalty scheme.
Typography
Typography
Montserrat across four weights, letterspaced wide in titles. Capitals carry the formality; the weights do the hierarchy.
In the hand

The member app, screen by screen

Map — privileges plotted by country and state, pinned by type
Map — privileges plotted by country and state, pinned by type
Listing — clubs by city, each with distance and category
Listing — clubs by city, each with distance and category
Detail — hours, rate in points, facilities, one request button
Detail — hours, rate in points, facilities, one request button
Event — tier, time, party size and amenities on one sheet
Event — tier, time, party size and amenities on one sheet
Private pass — the points balance and everything it opens
Private pass — the points balance and everything it opens
04 — How it runsTech & architecture

One request pipeline behind seven different kinds of privilege.

AppsReact Native across iOS and Android
ServicesLaravel with MongoDB, hosted on AWS
DiscoveryLocation-aware listings by country, city and category
FulfilmentGenerate Request routed to the desk, with chat and alerts
05 — Outcomes

The club’s value, finally legible on a phone.

7Service categories on one request pattern
2Levels deep, maximum, to anything in the app
1Form behind every booking, whatever the privilege
PtsEntitlement shown before the ask, not after
If anyone understood my maverick dreams and was able to translate it into technology and neat processes it was the team at Roars. More important to me as a complete techno moron was to be able to explain what I envisage, the business outcomes I wanted, and from an understanding to an execution, Team Roars did it marvelously.
Dipali SikandFounder, Mindescapes · Club Concierges
Where it goes nextPartner clubs, shared guest passes and a concierge chat history are the next layer on the same taxonomy.
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