You are spending on acquisition and cannot say which pound worked.
Test firstNOTHING SCALES UNTIL IT HAS BEATEN THE CONTROL
Shall we chat?Growth hacking agency for startups
Unattributed spend is not marketing. It is a subscription to hope.
Every month you cannot trace revenue back to a channel, you renew the same budget on the same guesses. The waste is not the campaign that failed. It is the one that worked and got cut because nobody could prove it.
Small bets, measured, then scaled
- 01Weeks 1 to 2
Ideate and prioritise
A ranked backlog of experiments, scored on expected effect and how long each takes to read. You can see why the top one is the top one.
- 02Weeks 3 to 8
Test and analyse
Experiments running on a fixed cadence, each with its result written down, including the ones that did nothing. Those are the ones agencies usually leave out.
- 03Weeks 9 to 12
Implement the winners
The changes that beat the control, built properly rather than left as a hack, and the tracking that keeps proving they still work.
What a growth engagement includes, and what it does not
In
- Analytics and attribution audit
- A prioritised experiment backlog
- Running the experiments and reading them honestly
- Landing pages and funnel changes needed to test
- Building the winners into the product properly
- A written record of everything that did not work
Out
- Managing your ad accounts on an ongoing retainer
- Brand campaigns and creative production
- Content marketing at volume
- Guaranteed rankings or guaranteed growth numbers
- Anything that only works until a platform notices
What you are signing up to
- Typical duration
- Twelve weeks. Shorter than that and there is not enough time to read a result.
- Who you work with
- Growth leadOwns the backlog and the read on every experiment, including the negative ones.
- DesignerLanding pages and funnel changes, fast enough to keep the cadence.
- EngineerTracking, experiment plumbing and building the winners into the product.
- What we need from you
- Admin access to analytics and ad accounts in week one
- Permission to change the funnel without a two week approval loop
- An hour a week to review results and kill the losers
- How pricing works
- Monthly for the engagement, with ad spend separate and paid by you directly. We do not take a percentage of media, because that pays us to spend more rather than to spend well.
Our Process as a Growth Hacking Agency
Ideate & Prioritise
Based on data and our experience in conducting conversion optimisation tests, we start developing several ideas we want to test to deliver higher levels of growth. Once we are done testing and experimenting, we prioritise each experience by the level of impact for a better growth rate.
Test & Analyse
As a leading growth hacking agency, we prioritize timing and run strategic experiments to define key growth parameters. Our experts test, analyze data for statistically significant results, identify winning tactics, and continuously optimize for further growth.
Implement Results
In the last stage, we implement the results we received from conducting tests and getting winning experiences on to your website so that we can provide a better understanding to your audience and get them to convert at a higher rate, and start the process again.
Asked on real calls.
No, and anyone who does is describing a sales process rather than a method. What we can promise is that you will know which things worked and which did not.
During the engagement, for the experiments. We do not want to be your permanent media buyer, and we do not take a cut of spend.
Then the problem is upstream of marketing, usually in the product or the offer, and we will say so. That answer is worth more than another quarter of tactics.
Scope. SEO is one channel. This starts from which channel is worth your money at all, and sometimes the answer is the one you already have.
You do, throughout. We work inside your accounts rather than behind our own dashboard.