Tanishq
Customer data, turned into the message worth sending.
Aug 24, 2022- Client
- Tanishq
- Services
- Data analytics dashboard
- Year
- 2022
- SECTOR
- Retail
01 — The ChallengeWhat we were handed
An established retailer with customer information and no way to act on it.
The brief was a dashboard the client could feed with customer information and have it segregate the data — so reports could become targeted messages, sent at the moment a birthday, an anniversary or a festival makes them worth reading.
In the hand
The dashboard the agents run
Where it goes nextName, age, interests, preferred channel and buying situation are already modelled, so new segments are a query rather than a build.
Start a project like thisNext caseOnusDeliveries and trips, running through one system instead of several.
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